Slice Media

Slice media monitoring interivew with Bruce Bouchet, Radio Producer MIX106.5

If you're pitching to get your story on Australian radio, you'll be interested in listening to our interview with Bruno Bouchet, Executive Producer of Mix 106.5 (Sydney) breakfast show, Mornings with Sonia Kruger and Todd McKenney.

Listen to our podcast below and hear Bruno's top three tips when pitching a story to a radio producer.
We ask Bruno:
Where he sources content for the show
What makes a great media press
What are the steps to pitching a story to a radio producer
What are the mistakes publicists make when pitching stories
What makes a good radio interview
Guinness or low carb?
Wii or Playstation?
Sean Connery or Daniel Craig?
Thanks to Bruno for being a slice of life!
Media monitoring

Chris Bendall, Producer, Channel 9 TODAY show

Straight from the producers mouth to a PR campaign near you... we were lucky enough to catch up with Chris Bendall, a producer on Australia's Channel 9 breakfast program TODAY.
Diane Falzon for media monitoring company www.slicemedia.com.au, asked him the following questions:
-Where do you source the majority of your stories from?
-What makes a good press release into a great press release?
-Is it important for a PR practitioner to approach TV producers with a plethora of ideas/angles or to present the bare bones and allow the TV producer to create the story?
-How should a publicist proceed with a cold call to a producer for a story pitch.
-What are your top three tips to a publicist in making the pitch more enticing to the producer?
-What puts a producer off immediately from a publicist who delivers a bad pitch?
-What are the three key ingredients to a great story pitch?
-Is a telephone pitch better than an email pitch?
-How is relationship building an important element to succeeding in TV?
-What differentiates strategic publicists to stalking publicists?
-What has been your worst experience with a publicist?
-What does a publicist need to do to make a producer’s job easier?
-Has the ‘pitch’ changed over the years? If so, how and is it for the better
Tracking the media, monitoring the message

Slice Jingle by Tommy Silk

The rather funny jingle generator by Quickbooks - produced by fictionally famous 'Tommy Silk' - rock on.

The Slice Stakes 2007